Why you NEED software to grow your business

Sat, Nov 30, 2019 5:00 PM GMT

You simply can’t run a business without software these days — It’s one of the key ways to manage a business and help it reach maximum potential.

Starting your own business takes passion, guts, and determination. Once you set out on your own path to start the business you’ve always dreamed of, the next step is focusing on growing revenue, customers and maximizing efficiency.

More companies are turning to software solutions to solve their growth and productivity problems. In this blog we are going to take a look at 4 ways software can help you grow your business. But before we do, we need to address the "why" you need software, before you have your first customer.

Discipline & Process!

You need to start your business with the structure in place to manage 1 customer a day, 20 customers a day, and even 100 customers a day.

Thinking like this forces you to come up with a game plan for success. Often small companies are focused on the next customer, and when they get that customer, they get so wrapped up in the process of making that customer happy that there is no system in place for getting the next one. This puts a ceiling on the growth potential of your company.

As your business grows, you’ll need all the advantages you can get to keep up with your increased workload. Your technological infrastructure must grow too–and quickly. Alongside any investment you make in equipment, people, software, and/or services, you need the assurance that it can scale up seamlessly with your business.

Game plan

The right technology can actually facilitate growth, rather than just keeping pace with your company’s growth.

4 ways software will help grow your business

Simplify Employee Tasks

Employees often have a full plate, so it’s smart to figure out how to  simplify the tasks they need to complete .

This is where software comes into play. project and task management software allows employees to complete their tasks on schedule and track time and expenses along the way. This makes things simpler for not only employees — managers and other supervisors can also access the project dashboards to see and track progress. There are many ways small business owners can stop feeling overwhelmed each day, and one of those is through the integration of software. Software encourages a much more streamlined system that is better for every member of the team.

Follow Sales Leads

You may have some leads you are hoping to convert to customers to  scale your business . Don’t let those potential sales fall to the wayside — let lead software management do its job. Software makes the process easy and convenient to store new leads, capture existing ones and market your products or services to them. With the help of  lead software management , your sales team can easily contact customers and pick up right where they left off.

Manage Customer Relationships

As business practices adapt, change, and develop over time, new terminology tends to get added to the standard business lexicon. A relatively recent addition is ‘ customer lifecycle management ’. Of course, the concept is not new; interest in improving business/customer relationships is as old as the act of doing business. What has changed dramatically in the last two decades is the technology that supports customer relationships.

Software solutions allow you to update databases in real-time as you learn more information about your prospects, making it easier to collect and manage your customer’s information.

Make sure to develop a game plan to communicate regularly with your customers. It doesn’t always have to be a sale or a promotion, just providing value and information can keep you top of mind and appreciated by your customers. Do everything you can to keep your customers coming back.

Simplify Your Tech Stack to Drive Growth and Scalability

There are a lot of SaaS solutions that will help you manage your company’s growth. Such as marketing processes and automation, sales management, ticketing, customer outreach, customer relationship management, and the list goes on. There are probably 100 to choose from in each category to help you perform at an optimal level. The problem becomes trying to make them all work together seamlessly.

Take the time to determine what you need to run and scale your business and make sure you find a tool that does at least 80% of what you need. No one solution will do it all, but having to end up working with 2 to 3 software tools will help you and your team make it all work.

What software tools should you look at?

smartdesk logo

SmartDesk is a new and exciting multi-channel marketing hub for small to medium-sized businesses looking to improve marketing efficiencies across the board. Everything you need from integrated website capability, landing pages, blogging, lead and sales management, email marketing automation, project & task management, and membership management.

SmartDesk is priced low enough for early-stage companies to get started and has a costing model that allows for cost-effective scalability.

quickbooks logo

QuickBooks is an accounting software package developed and marketed by Intuit. QuickBooks products are geared mainly toward small and medium-sized businesses and offer on-premises accounting applications as well as cloud-based versions that accept business payments, manage and pay bills, and payroll functions. If you are looking to start using quickbooks make sure to contact  Copetti & Co  for a discount for the life of using quickbooks online.


SmartDesk Marketing Automation funnel
SmartDesk Marketing Automation funnel
Craig Poulton, VP Sales & Marketing
SmartDeskCRM Inc.
SmartDesk is a new and exciting multi channel marketing hub for small to medium sized businesses looking to improve marketing efficiencies across the board.


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