UTM parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked.
Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks.
Growing your business is an ever-important activity for any company looking to maintain market dominance or looking to gain ground on the competition. This blog will make sure you are on the right path or how to get on it!
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